See the Light of 7UP

11 Mar

This is another fine psychedelic 7UP commercial, this time from 1974. It reminds me quite a bit the cover of this Mercury Rev record.


3 Responses to “See the Light of 7UP”

  1. 6dmind March 12, 2012 at 2:29 pm #

    I don’t think the advert reminds of the album cover for nothing…. It looks like that picture was taken straight from the video, from around 0:30.
    Liked the videos, interesting for them being adverts.

    • 7eit March 13, 2012 at 2:23 pm #

      Yes, I also think the cover is a still from the video. I was surprised to find it there. I am glad you liked the videos. I think they were some kind of breakthrough in combining drawings and real objects. I also like how they resemble the style of early cgi.


  1. On Psychedelic Aesthetics « Psychedelic Cultures - June 27, 2012

    […] larger culture, as their commercial potential began being tapped into by various enterprises from Pepsi and McDonalds to Campbell and General Electric so that by the mid-1970s, the psychedelic visual […]

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