THX Trailer: Amazing Life

31 Oct

This one is a real beauty!

The THX demo trailer needs not a word to promise us “experience of a different kind”. In a way the psychedelic promise was always present in the way new media and new media technology did connect with our daily lives. It expected us to be longing for “new experience”, “new” in a way you could not have had it before. New technology did kind of guarantee you that it wouldn’t be just more of the “same old”. “New ways of seeing”, “new ways of hearing”! once you had to get lost trying to return home to your wife from a defeated troy, had to keep silent while your friends were eaten by a cyclops and stuff like that before you finally saw things with different eyes. But suddenly in the second half of the 20th century all you had to do was “tune in turn on and drop out.” The subject had changed. Experience had changed, indeed.

Everything is alive! all you ever need is different eyes.

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