As this is my first entry in this column, I feel I should explain that MTV was a bitter disappointment to me when I was growing up. As I understood it, it was supposed to be a channel that connected teenagers with what was cool. I also had the wild idea that music videos were supposed to be a bit of a priority to them. Clearly, this is not the case.
Then, a couple years ago, I saw a few music videos that made me realize that some really interesting stuff is going on within this medium. And it pissed me off that the only way for me to find it was to plunge online video archives and click links to related video after related video on Youtube in hopes of making another wondrous find.
Well, I’ve been at it for a while, and MTV, you need to get with it. This stuff is cool, and it’s worthy of our teenagers.
My first selection is a celebration of youth. I can’t tell you how moved I am by this video, as it seems to me to be about the new experiences and crazy little things that teens get up to in their idle moments. To me, it’s a celebration of physical sensations.
And if you’ll permit me to stick with Spanish musicians and this style of filming, allow me to next direct your attention to Bombay by El Guincho. An intro in the style of Carl Sagan, some gorgeous half-nude women, 70’s graininess, visuals that last for an instant but I guarantee will stick with you… What’s not to love? Directed by Canada, who have done quite a few projects that I consider masterpieces, the video for Ice Cream by Battles being among them and already in our archives.
Last one for today, I’ll just let it speak for itself. If you like the music artist though, check out the video for Colombo as well.