Below is an excerpt from a Fader magazine article discussing the video:
“When I produced the track I pictured DOOM as a bunch of different Marvel characters,” Keith told The FADER over email. “Like two super heroic distinctive rappers with powers.” The clip’s director Kris Merc added a description of the video’s concept: “I wanted to capture something that felt like a visual pop travesty. I wanted it to visually speak to the legacy of the artists, and Afrofuturism mixed with comic book concepts. I’m a fan of the unseen, and I was obsessed with the idea of using DOOM’s mask and the iconography as a centralized point — as if time and space converged around these strange, sometimes magical tableaus and we were witnessing an ascension.”
The Daily Psychedelic Video 